In this episode, a former 8-figure Amazon seller shares how he lost millions and saw sales drop to zero. Learn key mistakes to avoid and protect your Amazon FBA business from disaster.
Join us for an insightful conversation as we welcome Brian Creager, a former eight-figure Amazon seller, who shares his rollercoaster journey through the world of Amazon FBA. Starting with a background in electrical engineering and transitioning into international sales, Brian eventually found his niche in the e-commerce space. Discover how a pivotal moment in his corporate career led him to build a successful seven-figure business in men's hair care. He opens up about the highs and lows of launching a brand in a competitive market, the remarkable margins he achieved, and the unexpected challenges he faced, such as being banned from selling a medical device on Amazon. Brian’s story offers valuable lessons for aspiring and seasoned Amazon sellers alike.
Listen in as we explore the significance of building relationships through networking events and the lasting impact of face-to-face interactions. Bradley and Brian share their own experiences with the Zonblast community and the early days of private-label selling. They discuss the importance of real-time monitoring of key performance indicators (KPIs), especially given the tighter margins and increased advertising costs today. Through anecdotes and personal experiences, we highlight the challenges faced during the pandemic, including product quality issues and tariffs, which led to significant changes in operations.
We also tackle the evolving landscape of selling on Amazon, emphasizing the need for unique products to maintain a competitive edge in the face of copycats. Strategies like failing quickly and strengthening supplier relationships are discussed as key tactics for handling product issues. As the Amazon marketplace evolves with new fees and AI integration, we touch on the growing importance of influencer marketing and niche product creation. Contemplate the future of product discovery and how AI might change consumer habits while considering how sellers can adapt to these shifts. This episode is packed with insights and strategies for navigating the ever-changing e-commerce landscape.
In episode 605 of the Serious Sellers Podcast, Bradley and Brian discuss:
- 00:00 - 8-Figure Amazon Seller's Journey and Lessons
- 03:29 - Men's Hair Care Launch Success
- 13:02 - Struggles and Lessons From Selling on Amazon
- 19:04 - Challenges in Paper Bag Production
- 22:44 - Losses, Inventory, and Chapter Seven
- 27:03 - Adapting to Changes in Amazon
- 30:02 - AI Impact on Product Discovery
- 33:47 - How To Reach Out To Brian Creager
- 36:12 - Competitor Analysis with Market Tracker 360
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