The Dark Patterns of E-Commerce

E-commerce is where the most of the dark patterns feel like. Ryanair's not convinced early days, growth hacking late the days change tone slightly for kind of a cleaner brand. It's terrible. Because you if you start out good, then you have a longer journey to convince people that you are really good. If you start out bad, then it's quite easy to show on that way. Right? The question is, where does it become a dark pattern? Like, is what they're doing now a dark pattern?"