The Importance of Good Content

Not investing in the right stuff, like the right content, you need good content. And then when that starts to scale, you really start to see those, those leaks in the funnel and thoseLeaks in the process. I think so few people actually create content that their audience would be genuinely interested in printing out and reading. If it's not that good, then don't do it. Or either try to get it there or figure out another tactic.