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Ben Smith says Semafor will take 10 years to get right
Channels with Peter Kafka
The Museum of Modern Ads
In the early days of advertising, a good ad was one that appealed to as many people as possible. According to research commissioned by Amazon ads, 73% of consumers think ads are more enjoyable when they feel personally relevant. It's what your audience wants to hear. Learn more about how at the Museum of Modern Ads at Vox.com slash Museum of Modern Advertising.
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