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#241-Tiktok Influencer Marketing 101 with Paul Baron
Wizards of Ecom
Influencer Marketing Needs to Be Integrated Long Term
Influencer marketing needs to be integrated as part of a cohesive marketing strategy. It's not something that you just try, like you need to do it or not. The payoff is going to come one, two, three years down the road, not in a month. And so randomly a video that you don't expect to do well does well.
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