Adspend with Ash Melwani and Rabah Rahil cover image

EP 22 - What's Working Right NOW In Media Buying?

Adspend with Ash Melwani and Rabah Rahil

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Media Buying Is More Like an Autopilot, Right?

i feel like media buying now is more on auto pilot because you can't be making too many changes within three days, right? Because data doesn't come back within 72 hours. After the up date, it got easier because you almost couldn't touch the account multiple times. i think every self service platform is basic, in abstract way. And your just pushing creatives through this machine that is figuring it out. Ohwhen you think about back ing the day, i used to day tre ad ishis work o oble to bla four times and wingisise y rit surfing the budget. I shoue timbered. I shot gun. Let's go, kids. Seen

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