Oprah's Empire | The Oprah Effect | 3
Business Movers
Oprah's Media Evolution and Challenges
This chapter examines Oprah Winfrey's expansion into new business ventures in the late 1990s while grappling with declining ratings and emerging competition in the talk show arena. It highlights her strategic shifts, including the launch of 'O, The Oprah Magazine,' and the vital support from Gail King, all set against a backdrop of a rapidly changing media landscape.
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