2min chapter

Inevitable cover image

Startup Series: Regrow

Inevitable

CHAPTER

The Double Whammy of Over-Filtering

Fertilizer is relatively cheap. So the default behavior for a farmer is to put as much of it as you can on the farm if you're not paying attention to it. But then the Putin invasion of Ukraine happened. And the gas prices went up to the roof and that drove the fertilizer prices up. As a result, the fertilizer is very expensive right now. It went from being so cheap, you can just put more on to being so expensive, you really think about where you need to put it. Well that's interesting. From your business perspective, probably now gives you a double whammy,. ...Now we're also saving you a lot of money by not over fertilizing

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