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#285: Why Cold Plunging is the Hottest Thing with Ryan Duey

The Mark Groves Podcast

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Building a Business in a Recession

It started just kind of like, we built the product for ourselves. I was going to a river commercial facility three to five days a week. Mike had the chest freezer, clunky thing in his garage that he was getting in. So, you know, we built it for ourselves and it just, the world wanted it really, really quickly. And so we just have kind of been more playing catch up to a world that is ready for this wanting this.

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