The Punk Rock MBA cover image

Patrick H. Willems (YouTuber)

The Punk Rock MBA

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From Vlogs to Video Essays: A YouTube Journey

This chapter explores a speaker's transition from traditional filmmaking to YouTube content creation, reflecting on the platform's evolution and their personal journey over six years. They share pivotal moments, including early successes and challenges with monetization, while also discussing their participation in the NextUp program that improved their content strategy. Ultimately, the narrative emphasizes the transformation of YouTube from a hobby to a viable full-time career.

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