What Was the Hardest Part of the Pebble Business?

We started the company in two thousand eight. We didn't start shipping until 20 ten. And then we re designed and created what would become pebble in 20 12. So that's five years. It took us a long time to get from the initial idea to any sort of, like, real product market fit. Like most electronics that youse are made with budgets of millions of dollars. Even though now in back, it's insane doing something for five years.