We're living in a world of too much noise and too much information. How do you actually separate that signal from noise and find out the right information to base your decision on? You should just say on its face, does it seem reasonable? And lots of information that you see on its face just doesn't seem reasonable. But one thing I want people to watch out for is that there's a weird thing about our cognition, which is the more we hear something, the more true it sounds. So simple, repeated messages, you need to start to question because the nuanced messages are probably more likely to be true.

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