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Young Author Problems, Author Interviews in Books, Content Limits on Amazon, and More Questions Answered by Michael La Ronn and Sacha Black in our Member Q&A Podcast

Self-Publishing with ALLi

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How to Earn More Than You're Spending on Advertising

Most authors find that they will spend an awful lot on advertising book one, and they don't actually see a return on their investment. So for example, I have released a book, a first in series, and the second and third aren't out, but I am spending money on AMS ads. What I'm doing though, in the back of the book is a very hooky sign up to my mailing list. That ad spend is going on obviously getting sales, but also building a readership. My ROI is still in the positive on that book. Because I am earning more than I'm spending, that for me is an okay way to do this. But equally, not

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