Even starting with a consultant is better than nothing. One can at least start to put together the beginnings of a design system or mental model for how to build out the product. The newer thing in the past, I don't know, five, ten years in this field has been the importance of prototyping and being able to put living, breathing experiences into people's hands.
Tome CPO and co-founder Henri Liriani and Katy Amaya of the Greylock talent team discuss the rising importance of founding designers at startups and share best practices for building strong design teams. While past generations of startups could get away with focusing purely on the technical aspects of their product in the initial stages and bring design teams later, today's startups are living in the age following an explosion of consumer apps (and the subsequent push for consumerization of enterprise software) that has resulted in a heavy focus on the end user experience. Good design is now a critical part of a company's success.
You can read a transcript of this interview here: https://greylock.com/greymatter/designed-with-purpose/
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