The Rise of Virtual Influencers in Beauty Products

Why is hyaluronic acid in pretty much every skincare product—and is it always helpful? Plus, the trend report that predicts virtual influencers will replace humans by 2027; how the scent of flowers is changing as the climate warms (and what that means for perfume); the first hair-relaxer lawsuit related to uterine cancer; and why Liquid Death (the water that murders your thirst) is so popular. We’re also raising wands to a deodorant that smells like figs, a beauty content creator you should follow, and a listener’s favorite refillable makeup palette.

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• Episode recaps with links: fatmascara.com/blog
• Products mentioned on Ep. 451: shopmy.us/collections/86943
• Private Facebook Group: Fat Mascara Raising a Wand
• Social media: @fatmascara, @jessicamatlin, @jenn_edit
• Submit a "Raise A Wand" product recommendation and be featured on the show: email info@fatmascara.com or leave a voicemail at 646-481-8182

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