2min chapter

Decoder with Nilay Patel cover image

Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas

Decoder with Nilay Patel

CHAPTER

The Role of Content in Social Media

Squarespace bought Unfold about three, maybe four years ago now. It was an app for creators on social media to basically do formatting around Instagram stories. The thesis there was that your homepage may not start as a web page, but maybe your Instagram feed is the beginning of where you want to start. And so that's something we've definitely contemplated and certainly been watching over the past two decades with social networks.

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