10min chapter

Innovation Answered cover image

AI Anxiety and Automotive Futures

Innovation Answered

CHAPTER

Navigating AI Integration in Corporations

This chapter examines the strategic dilemmas corporations face while integrating AI, contrasting automation-focused visions with those that prioritize human craftsmanship. It highlights the challenges of balancing short-term profitability with long-term innovation, particularly in the automotive industry amidst shifts towards renewable energy. The discussion also emphasizes the transformative potential of software-defined vehicles and the need for companies to adapt to market disruptions while maintaining competitive operations.

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