Getting Local Vendors to Take Ownership of the Data

Lavera: I find it's really useful to show local vendors what is available in the area as well. So if people are just coming up the curve and they're learning about it and of course, they're apprehensive about it with all of the foot in, in the mainstream,. Then just showing them a map of places that accept them, whether it be locally or to get some sort of scale, you can look at the global map. It really just takes that edge off that initial conversation with a merchant, I think. Back to the show in a moment.