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How have Juventus fallen so far?
The Athletic FC Podcast
Juventus' Sponsorship Dilemma and Brand Strategy
This chapter explores Juventus' unique predicament of lacking a main shirt sponsor and the implications for the club's brand value. It examines past sponsorship deals, negotiation challenges, and the necessity of on-field success to maintain prestige and attract new financial partnerships, especially in international markets.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode