The Critical Role of Website Speed in User Engagement

In this episode of WP Builds, I talk with Akshat Choudhary, founder of Block Vault, about his new product, Airlift. Airlift is a WordPress optimisation tool that promises to speed up websites with the click of a button by automatically implementing performance enhancements like caching, CDN, and image optimisation. Akshat discusses the challenges and importance of making websites faster for user engagement and conversions. Although building Airlift took longer than anticipated, with three-and-a-half years of development, the goal is to make fast websites accessible to everyone, emphasising the impact on user experience and engagement. Go listen.