Engaged: Designing for Behavior Change with author Amy Bucher
Rosenfeld Review Podcast
00:00
How to Change People's Behavior
When you frame it as behavior change, at least for me, it almost has an ominous tone. That sounds like you're playing with their minds in a way. I actually think it inappropriately excites some people where they like that idea of being able to change people's behaviors for their own objectives. But if you're really looking for a long lasting change in the way people behave, the way to do it is to appeal to what matters to them and so that means they have to be bought into it.
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Transcript
