How to Find Hidden Gem Keywords in a Search Engine

Use the advance rank filters to say, hey, show me ones where a maximum of x asens are ranking in a certain range. Now all of a sudden you're getting the advantage that maybe one or two competitors had over the others because they were the only ones with it. You want to have hundreds of keywords in your listn ant to be index for a lot of keywords. Those are always step one, because those are the most relevant to your product.