Jed Mahrle on email deliverability and building an outbound team from scratch
Outbound Squad
Setting Up a New Domain for Your SDR Team
Set up a new domain for your SDR team. It's the best insurance policy. You have nothing to lose by doing it. I don't know, my initial thought is that makes you look more spammy or likely to end up in spam because all the marketing emails with that end up in my spam folder anyways. There's another big one that still teams aren't doing unfortunately.
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