The Allure of the Bad-Ass: Advertising Antiheroes
Under the Influence with Terry O'Reilly
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The Rise and Fall of the Anti-Hero
Despite Tony Soprano's methods and actions, the Sopranos would go on to be heralded as one of the greatest television series of all time. The advertising industry is in the business of adopting current pop culture into the commercials it makes. Madison Avenue also positioned products as heroes, reflecting the 20th century fondness for heroes on TV and in movies. But all that has changed, because audiences in the 21st century have gone from applauding the hero to cheering the anti-hero.
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