Airbnb on their big new innovation, in-housing creativity and brand led communication - Hiroki Asai
Uncensored CMO
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Collaborative Synergy in Product Development
This chapter explores the innovative collaboration between app design and marketing teams, emphasizing the need for seamless communication among designers, engineers, and marketers for improved product quality. It introduces the concept of a 'primary team,' illustrating the importance of teamwork and mutual understanding through a basketball metaphor, while cautioning against a vertical approach to teamwork that stifles collaboration.
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