#381 Jon Goodman: Why You Don't Need More Followers
LTB Podcast
How to Sell Your Programs to Trainers
"I like using imagery like that for sure but also just hey how much do you talk about what somebody becomes as a result of working with you?" "You can't promote features without knowing what somebody's benefits are because you have to relate the features to the benefits," he says. 'We make decisions with our heart not with our and then we justify them with our head so you got to lead with the benefits you've got to Lead with the emotional reason why somebody's going to take that action'
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