Caitlin Bagoi is the founder of Customer Camp, where she and her team help grow some ready businesses to focus on better understanding their customers. To support Customer Camp, Caitlin started the Why We Buy newsletter, a unique weekly newsletter teaching marketers bio psychology in three minutes a week. In today's episode, we'll learn all about how Caitlin has been growing her newsletter,. Her chocolate covered almond content strategy, and what she's learned selling over the six figures of newsletters and sponsorships.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katelyn Bourgoin of the Why We Buy newsletter.
Katelyn's newsletter is earning over $300k in annual revenue—and it's not even her full-time business. She founded Customer Camp in 2019 where she helps businesses figure out what triggers customers to buy so they can market smarter.
In this episode, Louis & Katelyn discuss…
- How she leverages social media to grow & promote her newsletter
- How Katelyn created gamification inside her newsletter
- The lessons Katelyn learned from selling newsletter sponsorships
- Her #1 piece of monetization advice for new newsletter operators
Other Links Mentioned
Katelyn on Twitter
Louis on Twitter