Monetization Theory and Subscriber Growth Strategies

This chapter explores how companies in the subscription economy are adapting to challenges such as decreasing profits and rising churn rates by implementing monetization theory. It showcases successful examples like The New York Times, which diversified and bundled offerings to drive subscription revenue past a billion dollars by 2023, and a digital subscription service that gained 300,000 new subscribers through customer-centric approaches. The importance of strategic alignment, understanding different monetization strategies like bundling and consumption-based pricing, and the implications of personalized subscriptions are discussed in detail.