2min chapter

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#052 Money 20/20, Fintech Innovations, and Interviewing Legends with Zach Anderson Pettet

Smart Friends

CHAPTER

You Can't Punch Up at Anyone, Right?

Being a CEO is you can't speak as yourself. So there's no, you can't punch up at anybody. All comms teams are like embedded journalists. They worship the media structure, not the entity that they work for. If they're good at their job, which I'm sure does not apply to everybody.

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