Marketing and Sales Um

A lot of what people call marketing is actually sales um and in my my definition you know this is taken from this guy named Rich Chefren who's like a direct response marketer. Marketing is building the desire for your product it's convincing people that what you offer fulfills a desire or fixes a problem that they have. For example if you're selling collagen supplements and you're trying to help people lose weight your first step is not to say buy my collagen you don't even know especially top of funnel.