7. Structuring Cold Emails
Practical Prospecting
How to Use a PS in Cold Emails
The first line or first sentence is context. So why are you reaching out? The second part of the email is the value proposition. Again, that should be one sentence, maybe two. And then using a PS as well, I've always liked using a PS in my cold emails. It's not something you always need to put in your emails, but there's some interesting ways you can use a PS to increase reply rates.
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