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3min chapter
Marketing in a PLG Company: Insights from Plaid’s former Head of Marketing
BUILD with Blake Bartlett
Investing in a Data Driven Marketing Practice
Being the first marketing hire is very challenging, but at prodiglate organizations, it can often be one of the last functions to be added. Investing in product marketing as a function and making sure that there 's alignment and support for that across the organization would be a big priority. I'm a big believer in investing in like infa structure in the beginning.
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