1. Unlocking The Secrets Of The Brain
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
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What's Your Brain Doing?
When we think about our brains, anything that we can relate to or know about is part of this conscious or cognizant part of our brain. This is when you are aware of thinking, or your thinking about thinking. So any time that you are thinking about thinking and you can relate to what your brain is doing, that's that conscious, cognizants part of your brain. For anyone who has already done some pre reading or research into behavior al economics, you'll notice i use the terms subconscious and conscious instead of conoman's system one and system two.
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