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Mark and Jesse Start a Business: What Do They Pick?

Beginning Balance

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Is Scalable Leverage a Good Idea?

I would suggest that they at least give some thought to applying that thinking to traditionally un-sexy businesses. I think these things are ripe for some rigorous thinking and some systems thinking, some Cal Newport world without email kind of thinking. And it does scale. It can scale. Everything scales. So yeah, we would, if you're asking us, we would start service businesses. In fact, I find it so tempting all the time. Well, you're in one. Yeah.

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