The Benefits to Creativity of Humor

Humor is serious business. And that’s a fact backed by cold, hard research. Humor builds bonds, defuses tension, boosts innovation, and bolsters resilience through hard times. That’s why Jennifer Aaker and Naomi Bagdonas teach a class called “Humor: Serious Business”, at Stanford’s Graduate School of Business, a course that has helped some of the world’s most hard-driving, blazer-wearing business minds have more joy in their work and lives.

In their book Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life, Jennifer and Naomi share advice from world-class comedians, findings from behavioral scientists, and stories from leaders around the world. They reveal how humor works — and how it not only changes the way you do business, but live life. Research tells us that humor can be one of the most powerful tools we have for accomplishing serious things. Studies show that humor makes us appear more competent and confident, strengthens relationships, unlocks creativity, and helps us get through tough times.

Get the book here: https://goo.gle/2S9YGzP

Moderated by Helen Riley.

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