A LOAD OF BS ON SPORT cover image

036: Dave Trott on 30 years of advertising creativity

A LOAD OF BS ON SPORT

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Burnback and the Counter Culture

When i was in new york in the sixties, and the counter culture was happening there, much, much bigger than it was in england, ogilevy wasn't the counter culture. Oglevy was still madmen, guys in suits drinking whiskey in the office. Nowthe rest of it is all, like i say, hathaway shirts e did a campaign of the guar with an eye patch. What's that got to do with anybody? It's just more let's sell you a pantasy world. Whereas what bill bonback did, that whole side of advertising did, was they'd use fat people,. They used black people, they'd use chinese

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