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Hip Hop Expert Discusses State of the Music Industry
The New Music Business with Ari Herstand
The Playing Field Is Not Level When It Comes to Radio
Radio is still part of the conversation but it can cost upwards of a hundred thousand dollars or more to run a radio campaign for you know hip hop rmb or top 40 radio. A lot of labels have direct connections with playlist editors and they get their emails returned and their phone calls answered whereas independent artists and indie distributors and any labels don't. The majors are now sharpening their swords and their teeth to make sure that they maintain and claw back their market share, he says.
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