4min chapter

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#141: The App Stores reverse engineering with Simon Thillay, Head of ASO at AppTweak

Business of Apps Podcast

CHAPTER

The Importance of Metadata in ASO

For app frequent, we say we reverse engineered the app store and the Play Store. What we're actually saying is that we're recreating how stores decide to associate an app with a particular keyword. We basically track, I think, now over 20 million keywords, for instance. So it's looking at every search result we have and try to better understand why did the store decide to match this app with this keyword and so on.

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