In the united states, we probably have one of the most progressive views toward the l g b t c community. We find this talent and we go, you know why we unlock this? Boom. There it is. So i think we're really good at unlocking talent and an attracting so that's our lasting advantage. The adams law of slow moving disasters continues to prove out. Do you know how the golden age happens you first imagine it? Here's a little lad tip for, i guess it's a persuasion tip, but it's also like a superimportant life tip. It sounds really simple, but when you, when you see how how it affects everything, here's the tip