CAPTURE 0.5 - The Best Things in Sliced Bread

At the end of 2021, we launched CAPTURE 0.5 to help our clients through telling their stories. Capture 1.0 was when we really lent into AI. We were trying to launch this thing to everyone that was going to help everyone. Our coach very, very astutely said, this is not going to work. You need to niche down. And so that's what we did. The software itself would actually create a bank of social media captions and emails for our users to actually use to promote, to connect with their audience because it was all about them,.