23: From Pencils to Pixels: Transitioning TV measurement to a CTV led world as linear continues to fade, with Matan Bik, Nielsen’s SVP Strategy of TV & Digital
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Understanding Clean Rooms and Nielsen's Transformation
The speakers discuss the use of clean rooms in advertising, explaining how they enable data matching without sharing entire datasets. They explore the current state of clean rooms, their potential for analytics, and their role as the preferred method for measurement companies to access impression and first-party data.
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