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181: Alison Albeck Lindland: Climb the AI Literacy Pyramid and Stand Out as a Customer‑First Marketer

Humans of Martech

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Evolving Marketing Strategies and Building Trust

This chapter explores the significance of fostering trust in marketing metrics and prioritizing long-term client relationships. It discusses the transition from a podcasting approach to more measurable video content strategies, while highlighting the necessity for personalized engagement models within a customer success team. Additionally, it examines the shifts in marketing leadership roles amidst AI integration, emphasizing the importance of creativity and human connection in B2B marketing.

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