Is There Value in Keeping These Properties Out of My Direct Mail Campaign?

"It's either works or it doesn't work. I'm not going to get upset that some law was anything," he says. "You don't, you know what I mean? Like you live in today, move them quick so that you don't want to be holding five gazillion property and then to have something like that happen." The real estate investor is trying to make his direct mail campaign more efficient by narrowing down the list of potential leads. He takes two different approaches: one with a shotgun approach; another using an online pricing spreadsheet.

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