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Introduction
Hay: I would actually rather talk to somebody who's like two step removed from the ceo or the founder of a company. It used to be cool, and in some cases it still is cool, to talk to founders but once tit hit like a certain level of atraction, very often it's hard for them to describe in detail how they did it. Hay: There's a thousand people you've never heard of who know way more about how to grow a big business than they do. And i love that he was just somen behind the scenes ad advertising assassin that doesn't care about the glits and the glam and the twitter likes and all that. He's just, he