The Illusion of Choice 16 and a Half Psychological Biases at Influence What We Buy

Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead. 

I was doing talks up the West Coast of the USA and I was trying to work out what to do with the next phase of my life. Yes, I was 39 at the time. 

I interviewed Richard Shotton about his book "The Choice Factory" from a hotel room in Los Angeles. It was all very raw. I published it unedited. I was just trying to re-find my voice and get a sense of new momentum in my life.

So, for this week, I'm sharing a two-part interview with Richard. In this episode, we talk about his leap at independence–how has it all been going?

In part two, we discuss Richard's new book "The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy".

You can find Richard here: https://www.astroten.co.uk/

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Next strategy training:

1. Lucky Generals Cofounder Andy Nairn teaches a masterclass on planning superpowers (Feb 23)
2. The Sweathead Strategy Accelerator (March)

Details: http://www.sweathead.com.

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