2min chapter

The Colin and Samir Show cover image

Why TikTok's Top Stars Raised a $25M Fund 💸

The Colin and Samir Show

CHAPTER

I Think Creators Should Be Looking to Build Long Term Enterprise Value

creators are often paid on a short term advertising s but they're generating long term value. I think that creators who are working with brands over long periods of time are helping build the enterprise value of that brand. But i think that brings up a question around the marketing relationship. When a creator starts investing, they aren't in a marketing partnership. They're investing. So if they invest in a company, does the company expect them to start marketing them, not work with the competitors? And i think that's why this is not called the demilio fund. This is called the four four four capital fund.

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