Intro

This chapter explores the successful growth strategy of MeWe, a privacy-focused social media app that has garnered 20 million users by prioritizing user privacy. It delves into the app's unique market position and the marketing strategies that enhance user engagement and revenue.

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Episode notes

In this episode, we are joined by Mark Weinstein, a tech entrepreneur, thought leader, privacy advocate, and one of the original inventors of social networking. He is a founder of MeWe, the privacy-first social network app. Named one of the “Top 8 Minds in Online Privacy” and a “Privacy by Design Ambassador,” Mark has been featured in The New York Times, Wall Street Journal, Fortune, CNN, and more. His TED Talk on “The Rise of Surveillance Capitalism” has inspired technologists worldwide.

He’s going to talk about how indie founders can leverage AI and social media marketing to scale apps, attract investors without massive ad spend, and why ethics, privacy, and mental health must be at the core of product design.

Mark will also share the journey of building MeWe, how to stand out in a world dominated by Big Tech, and practical steps indie founders can take to future-proof their apps in the age of AI and Web3.

You will discover:

✅ Journey of building and scaling MeWe in a Big Tech world

✅ How indie founders can use AI and social media marketing to scale apps

✅ Strategies for attracting investors without massive ad spend

✅ A social framework for rebooting the internet with ethics and privacy at the core

Learn More:

MeWe: https://apps.apple.com/us/app/mewe-the-safe-network/id918464474

Mark’s Book: https://www.amazon.com/Restoring-Our-Sanity-Online-Revolutionary/dp/1394273967/

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com