The Iceland Boss: Frozen Food For Thought
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What's the Most Innovative Christmas Dish?
I think we're the only supermarket that's not increasing the prices. We're holding the prices of the turkey from now until Christmas. Bird flu is driving shortages on things like eggs. I sometimes think some years Christmas dishes get out of control. Like it's a yule log but it's also orange, and it's in the shape of a Christmas pudding,. And it's got bacon wrapped around it. Sometimes it's just too much.
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