Build for Scale

I have always believed for a market like India GTM is more you know is a precursor to PMF. What we were obsessed about was am I able to reach the right customer in the right way. And that is why go to market was super important especially you are working in a regulated area in partnership with banks so there are certain norms you have to follow. We just combined these two thoughts very easily and say probably a credit score could be a good way to reach out to these customers. It will help us to address their need also educate them and actually give them credit cards. So now it sounds very easy but you know forget about investors even internal teams who are very dead against it because