How AZ Rank Works, Is That Right?

Market research, a lot of market research, which for the for the actual process of purchasing seems to be very important. Nowadays, it's like, hey, guys, you can't just tell people to go search, find and buy stuff, but you've got to do different things. And I've used, I've talked about it on the show multiple times, how AZ ranked works. It's almost like helium 10 audience or pick flu, except, except, you know, like on steroids here.